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Brand Community Management

Brand Community Management

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783834983336
Condition
New
Product Description

Brand Communities stellen Unternehmen vor neue Herausforderungen. Ansetzend an einer Konzeptualisierung eines netzwerkorientierten Brand Community Managements, welches explizit die Hndler vor Ort bercksichtigt, analysiert Vivian Hartleb empirisch die verschiedenen Beziehungsstrukturen innerhalb eines solchen Managements sowie die Effizienz und Effektivitt eines entsprechenden Hndlerengagements.

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