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Strategisches Diversittsmanagement
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Kulturelle Vielfalt entwickelt sich angesichts der dynamisch voranschreitenden Globalisierung und des soziodemographischen Wandels zu einer erfolgskritischen Ressource multinationaler Unternehmen. Im Bewusstsein der vielfltigen Nutzenpotenziale der Diversitt betrachtet Andr Schulz Diversittsmanagement daher als strategische Konzeption der internationalen Unternehmensfhrung. Er erlutert, wie mithilfe eines diversittsbewussten Personal- und Umweltmanagements sowohl die kulturelle Vielfalt der internen Mitarbeiter als auch der externen Kunden, Mrkte und Gesellschaften konomisch nutzbar gemacht werden knnen und leitet im Rahmen eines strategischen Diversittscontrollings konkrete Empfehlungen fr den erfolgreichen Umgang mit Diversitt ab.
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