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Wertschaffung und Wertaneignung als Erfolgsfaktoren von Lsungsanbietern

Wertschaffung und Wertaneignung als Erfolgsfaktoren von Lsungsanbietern

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783834983855
Condition
New
Product Description

Zahlreiche Unternehmen im Business-to-Business-Bereich versuchen durch das Angebot individueller Lsungen fr ihre Kunden einem zunehmenden Margenverfall ihrer Produkte entgegen zu wirken. Sebastian Bonnemeier untersucht, wie Wertschaffung und Wertaneignung im Kontext von Lsungsangeboten professionell ausgestaltet werden knnen. Auf Basis relevanter Theorien, einer umfangreichen qualitativen Exploration und einer branchenbergreifenden, quantitativ-empirischen Studie identifiziert der Autor zentrale Erfolgsfaktoren im Lsungs- und Preismanagement und gibt verschiedene Handlungsempfehlungen fr die professionelle Umsetzung.

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