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Innovationsportfoliomanagement
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Innovationen sind fr den Erhalt und Ausbau der Wettbewerbsfhigkeit eines Unternehmens von groer Bedeutung. Marcel Heesen entwickelt daher ein Konzept des Innovationsportfoliomanagements fr kleine und mittelgroe Automobilzulieferer. Smtliche Projekte im Portfolio knnen erstmals entsprechend ihrer einzelnen Vorteilhaftigkeit und ihrer Auswirkungen auf andere Projekte priorisiert werden. Damit kann eine zielorientierte Fokussierung der knappen Ressourcen erreicht werden.
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