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Innovationsorientierung von Unternehmen
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Innovationen spielen eine entscheidende Rolle, um als Unternehmen in zunehmend gesttigten Mrkten erfolgreich zu sein. Da viele Innovationsprojekte scheitern, ist die Erforschung der Erfolgsfaktoren von Innovationen von hohem Interesse fr Wissenschaft und Praxis. Kirstin Derenthal belegt anhand einer branchenbergreifenden Befragung, dass die Innovationsorientierung von Unternehmen ein bedeutsamer Treiber des Innovationserfolgs ist. Sie identifiziert konkrete Stellhebel zur Steigerung der Innovationsorientierung und zeigt auf, dass eine innovationsorientierte Unternehmenskultur zu einem nachhaltigen Unternehmenserfolg beitrgt.
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