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Psychologie fr die Wirtschaft

Psychologie fr die Wirtschaft

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783827425805
Condition
New
Product Description

Psychologie ist fr die Wirtschaft zwar nicht alles, aber die Humanressource ist ohne Psychologie nicht denkbar. Dieses Lehrbuch bietet Studenten der Psychologie und Wirtschaftswissenschaften, aber auch Personalfachleuten als Weiterbildungslektre einen soliden und anregend zu lesenden berblick der Anwendung sozialpsychologischer Grundlagenforschung im Wirtschaftskontext: Entscheidungen, Kaufentscheidungen, Personenbeurteilungen, Emotion und Motivation, Arbeit in Gruppen, Methoden der Befragung u. v. m.

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