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Integratives Wertemanagement

Integratives Wertemanagement

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783834984203
Condition
New
Product Description

Immaterielle Ressourcen gelten heute als die eigentlichen Werttreiber im Unternehmen. Zu ihnen gehren Faktoren wie das kollektive Wissen und Knnen der Organisation, die Kreativitt, Motivation und Identifikation der Mitarbeiter sowie die Kundenbeziehungen. Trotz der Bedeutung dieser hufig als weiche Faktoren bezeichneten Ressourcen werden sie oft nicht adquat gemanagt, weil sie monetr nicht direkt bewertet werden knnen. Peter Kinne beschreibt Entwicklung und Test einer Methodik zur effektiven Steuerung immaterieller Ressourcen, welche auf die Bedrfnisse mittelstndischer Unternehmen abgestimmt ist. Das Buch erffnet mitten in der Wirtschaftskrise neue Perspektiven nicht nur fr die Ressourcensteuerung, sondern auch fr das Verstndnis von Management.

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