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Wirtschaftsethische Aspekte des Franchisings
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In Franchisesystemen werden die Kompetenzen und die Strken des Franchisegebers mit dem Einsatz und Erfolgswillen der Franchisenehmer gebndelt. Gerd Garmaier analysiert diese komplexen Netzwerke und zeigt, dass Franchising unter wirtschaftsethischen Gesichtspunkten wnschenswert ist: Nicht nur fr die direkt Beteiligten entstehen Vorteile, sondern auch fr Konsumenten, auf dem Arbeitsmarkt und im Business-to-Business-Bereich. Begrndet ist dies unter anderem im erfolgreichen berwindungsmechanismus von Dilemmastrukturen, der die gemeinsame Ursache aller Effizienzvorteile des Franchisings darstellt.
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