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Manfred Bruhn nimmt in den bungen Bezug auf die Themen seines Lehrbuches. Er greift reprsentative und konkrete Fragestellungen der Marketingpraxis auf und verdeutlicht den Anwendungsbezug des Lehrbuchwissens. Im Anschluss an eine kurze Darstellung des Basiswissens wird jede Aufgabe mit einer ausfhrlichen Musterlsung beantwortet, sodass das eigene Wissen berprfbar ist und leicht ergnzt werden kann. Marketingbungen" beinhaltet Marketingplanung Marketingstrategie Marketingforschung Produkt- und Preispolitik Kommunikations- und Vertriebspolitik Marketingorganisation und -controlling.
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