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Strategisches Controlling

Strategisches Controlling

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783834982759
Condition
New
Product Description

Dieses neue Lehrbuch ordnet das strategische Controlling in den Kontext des allgemeinen Controllings und der Unternehmensfhrung ein. Liane Buchholz gibt einen systematischen berblick ber alle wichtigen strategischen Controllinginstrumente. Dazu werden strategische Vorsteuergren und -ebenen definiert, die eine genaue Klassifizierung der Controllinginstrumente ermglichen. Darber hinaus stellt die Autorin strategische Konzepte und deren Anforderungsprofile an das strategische Controlling vor und zeigt den Transfer der Strategie in die operative Praxis der Unternehmen. "Strategisches Controlling" richtet sich an Studenten und Dozenten der Wirtschaftswissenschaften an Fachhochschulen und Universitten, insbesondere mit den Schwerpunkten Rechnungswesen, Controlling und Strategisches Management. Unternehmenspraktiker in diesen Bereichen erhalten anwendungsorientiertes Basiswissen.

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