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Industrielle Forschung und Entwicklung in Emerging Markets
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Product Details
Wie bauen namhafte Unternehmen F&E-Standorte fr ihre Kernprodukte in Emerging Markets auf? Welche Faktoren sind dabei erfolgsentscheidend? Untermauert durch eine praxisnahe Aufbereitung des aktuellen Forschungsstands geht das Buch diesen globalen Fragen konkret nach. Hochkartige Manager beschreiben in praxisrelevanten Beitrgen ihr spezifisches F&E-Engagement. Die Unternehmensbeispiele decken ein Spektrum ab, das vom Offshoring einfacher Standardttigkeiten bis zu komplexen globalen Kompetenzzentren reicht. Verschiedene Formen werden im Detail beleuchtet: bernahme, eigene Tochtergesellschaft, Zusammenarbeit mit lokalen Partnern. Eine Zusammenfassung mit Checklisten und "Lessons learned" rundet die Diskussion ab.
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