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Die Bindungsformel

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Springer Nature
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N/A
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GTIN
9783834985132
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Product Description

Vertrauensvolle Zusammenarbeit, gemeinsames Handeln und das Gefhl der Zugehrigkeit sind wertschpfende Erfolgsfaktoren. Der Evolutionsbiologe und erfolgreiche Managementtrainer Klaus Dehner weist nach, dass Bindung ein grundstzliches Triebprogramm ist und leitet aus dieser Antriebsdynamik Regeln fr ein erfolgreiches Beziehungsmanagement im Unternehmen ab. Mit der Bindungsformel zeigt er auf, wie es gelingt Mitarbeiter nachhaltig zu gewinnen: fr das Unternehmen oder das Team, fr Vernderungen und Projekte, fr neue Herausforderungen und dauerhaftes Engagement. Stndig mehr Gehalt zu zahlen, um Mitarbeiter zu halten, erweist sich dabei als kontraproduktiv. Vielmehr ist es Aufgabe der Fhrenden, das Grundbedrfnis nach Bindung im Unternehmen zu befriedigen.

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