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Strategie und Struktur in der Automobilindustrie

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Springer Nature
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N/A
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GTIN
9783834984968
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Product Description

Die Automobilindustrie steht nach der Massenproduktion, der schlanken Fertigung und der globalen Konsolidierung vor einem erneuten revolutionren Einschnitt: dem bergang von einer funktional proprietren zu einer kompetenzgetriebenen, offenen Wertschpfungsstruktur. Zur Begegnung entstehender Herausforderungen fhrt Alexander W. Reichhuber eine Symbiose von Theorie und Praxis herbei, um auf Basis theoretischer Konzepte eine umfassende Hilfestellung fr das Management von Automobilherstellern zu leisten. Der ganzheitliche Zugang zu automobilwirtschaftlichen Herausforderungen versteht sich dabei als Basis fr eine kritische Reflexion aktueller Vorgehensweisen durch das Management.

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