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Zahlungsverhalten am stationren Point of Sale
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Bei der Zahlung eines Produkts oder einer Dienstleistung muss die Entscheidung fr ein bestimmtes Zahlungsmittel getroffen werden. Eva Margarete Walter beschreibt das Zahlungsverhalten am stationren Point of Sale (POS) anhand einer Studie im Handels- und Dienstleistungssektor. Sie untersucht die Anteile der einzelnen Zahlungsmittel in Bezug auf Akzeptanz und Umsatz und leitet ein Erklrungsmodell ab. Mithilfe einer umfangreichen Konsumentenstudie wird das Modell einer empirischen berprfung unterzogen. Sowohl zwischen den Verwendern der drei untersuchten Zahlungsmittel (Bargeld, Debitkarte, Kreditkarte) als auch zwischen Mnnern und Frauen wurden signifikante Unterschiede festgestellt.
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