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Kommunikation und Verstndigung
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Menschliche Kommunikation ist auf wechselseitige Verstndigung hin angelegt. Diese kann gelingen, wenn die Kommunikationspartner universale Geltungsansprche wie Verstndlichkeit, Wahrheit, Wahrhaftigkeit und Richtigkeit gemeinsam akzeptieren. Aufbauend auf diesem Grundgedanken hat Roland Burkart das Konzept der Verstndigungsorientierten ffentlichkeitsarbeit entwickelt. Die Beitrge des vorliegenden Bandes diskutieren, modifizieren und ergnzen die theoretischen und programmatischen Grundlagen dieses Konzepts. Empirische Fallstudien und Praxisberichte zeigen seine Bedeutung fr unterschiedliche Kommunikationsformen und Anwendungsfelder.
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