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Media Reloaded
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Klassische Medien wie Fernsehen oder Print stehen durch das Aufkommen interaktiver, partizipativer und selbstbestimmter Formen der Mediennutzung, wie sie das Internet ermglicht, vor groen Herausforderungen. Fr diesen Band sind die wichtigsten Protagonisten des Medienmarktes zusammengekommen, um die Entwicklung tradierter Geschftsmodelle zu beurteilen und die Mglichkeiten und Chancen, die sich aus den neuen Techniken ergeben zu diskutieren. Das Buch gibt einen Ausblick auf zuknftige Entwicklungen im Mediensektor in den Bereichen Werbung und Interaktion. Es skizziert den Wandel der Geschftsmodelle und diskutiert die Herausforderungen, die sich aus den Vernderungen fr den digitalen Konsumenten ergeben.
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