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Zertifikate Reloaded

Zertifikate Reloaded

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783834985712
Condition
New
Product Description

Seit Ausbruch der Finanzkrise gelten Zertifikate als Inbegriff der riskanten Geldanlage. Ursache fr dieses Urteil ist nicht zuletzt die unzureichende Produkt- und Kommunikationspolitik der Emittenten. Dabei knnen Zertifikate durchaus sinnvolle Depotbestandteile fr alle Anleger darstellen - gerade unter Sicherheitsaspekten. Dieses Buch erklrt, in welcher Weise Produkttransparenz in volatilen Mrkten Vertrauen schafft. Ausnutzen der Komplexitt bei derivativen Finanzinstrumenten gekoppelt mit kundenorientierten Merkmalen wie Produkt- und Preistransparenz schafft langfristig hhere Renditen fr Emittenten und Banken. Die Attraktivitt der Produkte lebt von Innovationen, so soll beispielhaft der Entwicklungsprozess innovativer Zertifikate beschrieben werden. Das Buch zeigt den Zertifikatemachern in den Banken Anstze fr innovative Produkt- und nachhaltig erfolgreiche Vertriebsstrukturen.

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