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Kulturelle Grundlagen der Medialisierung in Sdkorea

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Springer Nature
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9783531923284
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New
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Die Auseinandersetzung mit der Republik Korea, gemeinhin Sdkorea bezeichnet, findet gewhnlich im konomischen (Stichwort "Tigerstaat"), oder politikwissenschaftlichen Kontext (Nord-Sd-Konflikt) statt. Die medialen Eigenheiten und Hintergrnde dagegen werden kaum thematisiert und verbleiben deshalb weitgehend unerforscht. Um dem zu begegnen, stellt Klemens Schwitzer hier im Zuge explorativer qualitativer Sozialforschung die Bedeutung elektronischer Massenmedien, speziell des Fernsehens, im urbanen Alltag der sdkoreanischen Bevlkerung dar. Der Schwerpunkt liegt hierbei auf den Nutzungsformen und Rezeptionsweisen des Fernsehens im Rahmen kultureller Muster und Wertvorstellungen.

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