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Managementmanahmen gegen Produktpiraterie und Industriespionage

Managementmanahmen gegen Produktpiraterie und Industriespionage

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783834986498
Condition
New
Product Description

Produktpiraterie und Industriespionage bedrohen zunehmend die internationalisierte Weltwirtschaft. Unternehmen knnen sich dagegen teilweise schtzen, insbesondere durch interne Strukturvernderungen und zielgerichtetes Managementhandeln. Der Sammelband prsentiert verschiedene Perspektiven betriebswirtschaftlicher Manahmen gegen illegalen Abfluss unternehmerischen Know-hows. Die Schutzmanahmen werden hinsichtlich ihrer Wirksamkeit, ihres Risikos und aus Perspektive der Funktionalbereiche Marketing und Logistik betrachtet. Informationen zu Abwehrmanahmen gegen Industriespionage vervollstndigen die Ausfhrungen.

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