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Managementmanahmen gegen Produktpiraterie und Industriespionage
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Product Details
Produktpiraterie und Industriespionage bedrohen zunehmend die internationalisierte Weltwirtschaft. Unternehmen knnen sich dagegen teilweise schtzen, insbesondere durch interne Strukturvernderungen und zielgerichtetes Managementhandeln. Der Sammelband prsentiert verschiedene Perspektiven betriebswirtschaftlicher Manahmen gegen illegalen Abfluss unternehmerischen Know-hows. Die Schutzmanahmen werden hinsichtlich ihrer Wirksamkeit, ihres Risikos und aus Perspektive der Funktionalbereiche Marketing und Logistik betrachtet. Informationen zu Abwehrmanahmen gegen Industriespionage vervollstndigen die Ausfhrungen.
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