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Der Ruf von Branchen
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Product Details
Der Branchenruf ist eine entscheidende Determinante im Wettbewerb zwischen Unternehmen. Henrik Hautzinger analysiert in seiner Arbeit die mglichen Wechselwirkungen zwischen Branchen- und Unternehmensruf auf Grundlage der Informations- und Industriekonomik und entwickelt den ersten umfassenden Messansatz fr den Branchenruf. Dieser hngt vor allem von der wirtschaftlichen Hauptttigkeit der Branche sowie vom Ruf der marktfhrenden Unternehmen ab. Im Rahmen eines komplexen Strukturgleichungsmodells zum Verhalten von potentiellen Bewerbern zeigt sich, dass die Bewerbungsabsicht von Jobsuchenden mit besserem Branchenruf steigt.
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