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Impression Management
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Impression Management ist die Kunst der Selbstdarstellung. Durch professionelles Marketing in eigener Sache lassen sich Erfolge in Beruf und Privatleben sprbar leichter erreichen. Das Buch zeigt Ihnen Punkt fr Punkt, wie Sie durch geschicktes Image Design und konsequentes Personal Branding zu mehr Ausstrahlung, Popularitt und Ansehen gelangen im realen Leben sowie in den immer wichtigeren sozialen Netzwerken des Web 2.0. Fachlich fundiert und unterhaltsam zugleich zeigt Ihnen das Buch alles, was Sie heute ber Impression Management wissen mssen, um aufzufallen, anzukommen und Eindruck zu machen.
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