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Strategische Vorausschau und Szenarioanalysen

Strategische Vorausschau und Szenarioanalysen

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783834983824
Condition
New
Product Description

Ziel der strategischen Vorausschau ist es, frhzeitig Chancen und Risiken zu identifizieren und die Strategie des Unternehmens entsprechend auszurichten. Dana Mietzner liefert einen systematischen berblick zu Methoden der strategischen Vorausschau mit einem Schwerpunkt auf unterschiedlichen Anstzen der Szenarioanalyse. Sie zeigt auf, wie Szenarioanalysen im Rahmen eines Open-Foresight-Ansatzes implementiert werden knnen. Die Evaluation des Szenarioprozesses bildet die Grundlage fr die Diskussion von Erfolgsfaktoren und die Entwicklung einer szenariobasierten strategischen Vorausschau.

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