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Marktorientiertes Personalmanagement durch Employer Branding

Marktorientiertes Personalmanagement durch Employer Branding

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783834919083
Condition
New
Product Description

Arbeitgeberattraktivitt ist nicht zuletzt angesichts demografischer Umwlzungen und drohender Personalengpsse zu einem Schlsselthema der Personalarbeit geworden. Employer Branding integriert dazu Konzepte und Instrumente der Markenfhrung in das Personalmanagement. In Forschung und Praxis sind die Entstehung, die Managementoptionen sowie die mglichen Effekte von Employer Branding jedoch teils noch unklar. Christoph Stritzke untersucht theoretische Hintergrnde der Markenfhrung fr Arbeitgeber und entwickelt ein Gestaltungs- und Wirkungsmodell von Employer Branding. Auf der Basis einer empirischen Erhebung in Unternehmen liefert er einen Einblick in das Verstndnis von Employer Branding in der Praxis.

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