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kologische Bekleidung
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Nachhaltigkeit, Corporate Social Responsibility, Klimawandel und Umweltschutz sind in den Medien vielfach diskutierte Themengebiete und finden zunehmend Eingang in das gesellschaftliche Leben. Konsumenten sehen sich daher beim Kauf vieler Produkte vermehrt kologischen Alternativen gegenber. Maja Rohlfing untersucht die aktuell in der Bekleidungsbranche diskutierte zuknftige Marktentwicklung kologischer Bekleidung. Mittels Multiagentensimulation analysiert sie unter Einbezug verschiedenster variabler Einflussparameter die Abbildung zuknftiger Entwicklungsverlufe. Aus den Simulationsergebnissen leitet die Autorin Handlungsempfehlungen fr verschiedene Marktakteure ab, die Einfluss auf die Verbreitung kologischer Bekleidung nehmen knnen.
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