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Die Zusammenarbeit mit Agenturen bei der Integrierten Kommunikation
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Manfred Bruhn legt mit der vorliegenden empirischen Untersuchung auf Basis einer schriftlichen Befragung eine Bestandsaufnahme zur Zusammenarbeit mit Agenturen bei der Integrierten Kommunikation in der Schweiz und in sterreich vor. Die Beteiligung von insgesamt 240 Unternehmen ermglicht eine detaillierte Analyse zu den Anforderungen an Agenturen in der Umsetzung der Integrierten Kommunikation.
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