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E-Commerce bietet fr Unternehmen nur Chancen, wenn diese zu fundamentalen Vernderungen bereit sind und sich dabei mit den Besten messen. Das betrifft nicht nur die Geschftsidee, sondern auch das Geschftsmodell und behandelt alle relevanten Themen des E-Commerce von der Innovation bis zur Transformation. Heinemann/Haug stellen die Kernthemen des erfolgreichen E-Commerce fundiert dar und veranschaulichen anhand von umsetzungserprobten, aktuellen Beispielen (wie z.B. brands4friends, smatch, mindwyse, Tube4Fashion, Douglas.de, Galeria-Kaufhof.de, hagebau.de, Otto Group, eVenture Capital Partners u.a.) die moderne und erfolgreiche Handelspraxis.
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