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Handbuch Verbandskommunikation

Handbuch Verbandskommunikation

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783531920283
Condition
New
Product Description

Bis heute ist die Verbandskommunikation ein weitgehend unbearbeitetes Feld der PR-Forschung. Das Handbuch untersucht dieses Forschungsfeld damit erstmals systematisch aus kommunikationswissenschaftlicher Perspektive. Dazu werden aktuelle Fragestellungen und Erkenntnisse der Forschung zur PR und zum Kommunikationsmanganment auf den Bereich der Verbnde angewendet. Fallbeispiele konkretisieren die Ergebnisse und ermglichen damit einen Transfer zwischen Theorie und Praxis.

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