Compare Prices | Create Shopping Lists with Price Drop Alerts | Set Coupons, Promo Codes & Sales Alerts | Get Access to Exclusive Deals and Much More... All in One Place | Read all about it here

Advances in Advertising Research (Vol. 1)

Advances in Advertising Research (Vol. 1)

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783834960061
Condition
New
Product Description

Research on advertising, branding and communication from an international perspective is essential in the face of the growing globalisation of markets, which requires academics and practitioners to take an increasingly international orientation in developing communication policies. Researchers as well as advertisers and marketers are confronted with an expanding, and above all changing, variety of both traditional and new media available for communication purposes, among them, advergames, mobile marketing and viral marketing. The goal of this book is to advance more systematic research in these fields from an international orientation. Renowned communication researchers from around the globe have contributed to the making of this book.

Available Colors
Available Sizes
1 Offer Price Range: $69.99 - $69.99
BEST PRICE

Single Product Purchase

$69.99
@ Link.springer.com     BUY Now

Price Comparison

Seller Contact Seller List Price On Sale Shipping Best Promo Final Price Volume Discount Financing Availability Seller's Page
BEST PRICE
1 Product Purchase
@ Link.springer.com
Contact Store Call Store Contact Support
$69.99 $69.99

$69.99
See Site In stock Visit Store

Similar Products

Analysis of Power System Sub/Super-Synchronous Oscillations Caused by Grid-Connected Wind Power Gene

$139.99

The Geometrical Work of Girard Desargues

$89.99

Handbook of Pragmatic Language Disorders

$329.99

Nachhaltige Wasserbewirtschaftung

$39.95

Das Sandstrahlgeblse

$59.99

MEMS and Nanotechnology, Volume 5

$169.99

Neque quies gentium sine armis: Krieg und Gesellschaft im Altertum

$54.99

Bayesian Computation with R

$54.99

The Prefrontal Cortex as an Executive, Emotional, and Social Brain

$149.00

Spark, Shine, Glow!

$6.71

Self-organized Criticality and Predictability in Atmospheric Flows

$84.99

Exception Handling

$39.99

The One and Only: The One and Only Ruby (Hardcover)

$14.24

Clinical Handbook of Psychological Consultation in Pediatric Medical Settings

$279.99

Saltmarsh Conservation, Management and Restoration

$109.99

The New Flagship University

$54.99

NATOs Burden-Sharing Disputes

$89.00

New Modes of Governance in Europe

$39.99

Irregular Migration and Invisible Welfare

$54.99

Intraoperative Radiotherapy

$39.99

Riemannian Geometry

$79.99

Goal Programming: Methodology and Applications

$169.99

Effective Cost Cutting in Asia

$109.99

Advanced Logic Synthesis

$109.99

Springer Handbook of Automation

$309.00

Proceedings of Ninth International Congress on Information and Communication Technology

$249.99

Topics in Boundary Element Research

$39.99

The Evolving Nature of EU External Relations Law

$219.99

Arbeitswelt im Zeitalter der Individualisierung

$17.99

Photoelectrochemistry and Photovoltaics of Layered Semiconductors

$219.99

Die kologische Steuerreform

$49.99

Change, Transformation and Development

$39.99

Context Aware Human-Robot and Human-Agent Interaction

$109.99

A World of Public Debts

$129.99

Real Estate Valuation Theory

$84.99

Legal Capacity & Gender

$159.99

Die Genese einer Union der 27

$89.99

Essential Oils as Reagents in Green Chemistry

$39.99

Isotope Geology of the Norilsk Deposits

$139.99

Magnetic Resonance in Experimental and Clinical Oncology

$219.99