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Management Multinationaler Unternehmungen
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Im Zuge der Globalisierung der Wirtschaft werden multinationale Unternehmungen immer wichtiger. Ihre Wirtschaftskraft bertrifft das Bruttosozialprodukt vieler Staaten. Die von ihnen entwickelten Strategien, Methoden und Instrumente beinflussen mageblich die betriebswirtschaftliche Forschung. Der Sammelband bietet einen aktuellen berblick ber theoretische Anstze sowie empirische Untersuchungen und Fallstudien im Bereich des internationalen Managements. Geschrieben von renommierten Wissenschaftlern und erfahrenen Praktikern macht das Buch den Leser in kompakter und kompetenter Weise mit den aktuellen Trends auf diesem Gebiet vertraut.
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