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Chancen und Herausforderungen der Subprime-Automobilfinanzierung in Deutschland
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Buy Chancen und Herausforderungen der Subprime-Automobilfinanzierung in Deutschland for $59.99 at @ Link.springer.com
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Product Details
In den USA richtet sich seit mehreren Jahrzehnten ein separater Markt fr Automobilfinanzierungen an Kunden mit schwacher Bonitt. In Deutschland hingegen haben sich Banken bislang von der sogenannten Subprime-Automobilfinanzierung ferngehalten. Julian Wnscher untersucht die Marktpotenziale der Subprime-Automobilfinanzierung in Deutschland und beschreibt unter Bercksichtigung von Erfolgsfaktoren amerikanischer Automobilfinanzierer strategische Anstze und Rahmenbedingungen fr Banken zur operativen Ausgestaltung dieses Geschftsfeldes.
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