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Chancen und Herausforderungen der Subprime-Automobilfinanzierung in Deutschland
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In den USA richtet sich seit mehreren Jahrzehnten ein separater Markt fr Automobilfinanzierungen an Kunden mit schwacher Bonitt. In Deutschland hingegen haben sich Banken bislang von der sogenannten Subprime-Automobilfinanzierung ferngehalten. Julian Wnscher untersucht die Marktpotenziale der Subprime-Automobilfinanzierung in Deutschland und beschreibt unter Bercksichtigung von Erfolgsfaktoren amerikanischer Automobilfinanzierer strategische Anstze und Rahmenbedingungen fr Banken zur operativen Ausgestaltung dieses Geschftsfeldes.
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