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Neurokonomie
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Das neue interdisziplinre Forschungsfeld der Neurokonomie befindet sich an der Schnittstelle zu Sozial-, Geistes- und Naturwissenschaften und versucht mit Hilfe naturwissenschaftlicher Methoden das Entscheidungsverhalten von Menschen nachzuvollziehen. Die Autoren fhren in die Grundlagen der Neurokonomie ein und machen den Leser mit psychologischen und sozialen Konstrukten, wie z. B. Emotionen, Motiven, Lernen und Entscheiden, vertraut. Darber hinaus wird Neurokonomie an Beispielen des Konsumenten- und Investorenverhalten in einen anwendungsnahen Kontext eingebettet. Abschlieend werden ethische Aspekte der neurokonomischen Forschung beleuchtet.
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