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Patientencompliance - Messung, Typologie, Erfolgsfaktoren

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Brand
Springer Nature
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N/A
Part Number
0
GTIN
9783834963345
Condition
New
Product Description

Als "Compliance" wird die Bereitschaft und die Fhigkeit eines Patienten bezeichnet, den Verordnungen und Ratschlgen seines Arztes zu folgen. Das vielfach festgestellte Fehlen dieser Therapietreue ist Ursache verzgerter Heilungsprozesse, einer Vielzahl von Folgeerkrankungen und somit vermeidbarer Behandlungskosten. In seiner umfassenden Untersuchung hat Christian Schfer die wesentlichen Determinanten der Patientencompliance identifiziert. Er stellt ausfhrlich Erscheinungsformen und Wechselwirkungen dieser Faktoren dar. Darauf aufbauend liefert er rzten ein Konzept, wie sie im Einzelfall die Patientencompliance steigern und somit Effizienzreserven ausschpfen knnen. Pharmazeutische Unternehmen erfahren, wie sie mit patientenorientierten Marketingstrategien einen Beitrag zur Frderung der Compliance leisten knnen.

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