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Leitformeln und Slogans in der Kulturpolitik
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Sowohl in der Politik, aber auch im Management von Kultureinrichtungen und -verbnden braucht man berzeugende Argumente fr das eigene Anliegen. Bei solchen Argumentationen, die eine Zwischenstellung zwischen Legitimation, seriser Begrndung und Werbung haben, spielen immer wieder Leitbegriffe eine Rolle. Der Bezug auf solche Begriffe (z. B. Kultur fr alle, Brgerrecht Kultur, Kultur als Wirtschaftsfaktor) erspart oft langwierige Ausfhrungen. Das Buch zeigt anhand praktischer Beispiele, welche Dimensionen sich im Umgang mit solchen Leitformeln unterscheiden lassen und was man im Umgang mit ihnen beachten muss.
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