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Social Media in der Medienarbeit
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1886 verschickt Julius Maggi erste Pressetexte fr Suppenwrfel aus seinem Reclame- und Pressebro. Heute ldt Vodafone ber Facebook, StudiVZ und Twitter zur ffentlichen Live-Pressekonferenz im Internet. Das Mitmach-Web bringt eine grundlegende Vernderung der Medienlandschaft, macht Kunden zu Publizisten und ffnet neue Wege fr den Dialog mit Medien, Mrkten und Meinungsmachern. Dieses Buch dient als Leitfaden fr den strategisch ausgerichteten, effizient umgesetzten Einsatz von Social Media in der Medienarbeit.
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