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Empirische Mastertechniken
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Die empirische Forschung in der BWL hat eine groe Relevanz. Speziell die zunehmende Bedeutung von Zeitschriftenbeitrgen erfordert es, dass die theoretischen Modelle mit Hilfe einer empirischen Studie untermauert werden. Daher bentigt jeder Forscher im Bereich BWL heute notwendiges Rstzeug, um empirisch arbeiten zu knnen. Die Autoren liefern eine komprimierte Darstellung der 15 wichtigsten Mastertechniken der Empirischen Forschung und schlieen damit die Lcke zu Bchern der so genannten Hilfstechniken wie Onlinebefragungen oder Multivariate Auswertungsroutinen. Unter Mastertechnik (Synonym fr Forschungsroutine, Forschungsstrategie) wird eine Gruppe von Anstzen verstanden, die sich durch hnlichkeiten in der Erkenntnisgewinnung auszeichnet und regelmig fr verschiedene inhaltliche Problemstellungen innerhalb eines Wissenschaftsgebietes (hier: BWL) Anwendung findet.
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