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Corporate Social Responsibility

Corporate Social Responsibility

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783834961235
Condition
New
Product Description

Unternehmen werden zunehmend den Erwartungen der Gesellschaft gerecht und engagieren sich proaktiv fr soziale Belange (Corporate Social Responsibility: CSR). ber die Determinanten der Wahrnehmung sowie der Wirkungsprozesse und Konsequenzen eines solchen Engagements auf Seiten der Konsumenten bestehen bis dato jedoch nur wenige Erkenntnisse. Hai Van Duong Dinh analysiert mittels eines Experimentes diese Themenbereiche. Die Ergebnisse liefern wertvolle Informationen fr einen zielgerichteten Einsatz des CSREngagements und erffnen marktorientierten Unternehmen die Mglichkeit, soziale Verantwortung zu bernehmen und dabei gleichzeitig konomische Ziele anzustreben.

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