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Best Practice Modelle im 55plus Marketing

Best Practice Modelle im 55plus Marketing

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783834964021
Condition
New
Product Description

In der jngeren Vergangenheit erschien bereits umfangreiche Fachliteratur, die die knftige Bedeutung der Zielgruppe "50plus" erkannte und der Wirtschaft folglich eine intensive Beziehungspflege ans Herz legte. Banken, Sparkassen, Autohandel, die Konsumgterbranche und andere Wirtschaftszweige haben seither wichtige Lern- und Verbesserungsprozesse durchlaufen. Dieser Herausgeberband ist eine Sammlung umfassender und ganzheitlicher Erfahrungsberichte von Unternehmen der "ersten Generation" im Bereich 50plus-Marketing. Er gibt Marketing- und Vertriebsverantwortlichen aus verschiedenen Wirtschaftszweigen wie zum Beispiel Handel, Dienstleistung, Handwerk - wertvolle Hilfestellung bei der Produktentwicklung und der Steigerung von Verkaufserfolgen.

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