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Outbound-Praxis
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Immer mehr Call Center setzen auf Outbound, also aktives Verkaufen am Telefon, um auch in Zeiten schwieriger Wirtschaftslage ihre Umstze zu steigern. Rainer Krumm und Christian Geissler, Managementtrainer und Coaches mit dem Schwerpunkt Personal- und Organisationsentwicklung in Call Centern, zeigen anschaulich, wie Sie Outbound-Kampagnen effizient planen, wie Sie geeignete Outbound-Agenten auswhlen und qualifizieren und wie Sie Ihre Rolle als Fhrungskraft im Outbound meistern. Call-Center-Leiter, Teamleiter und Trainer erhalten einen systematischen Leitfaden fr die Durchfhrung von Outbound-Kampagnen. In der 3. Auflage finden Sie die Kommentierung der aktuellen Rechtsprechung zum Thema Outbound-Telefonie. Ein unverzichtbarer Ratgeber fr alle, die Outbound im Call Center einfhren oder optimieren wollen!.
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