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Zeitliche Entwicklung von Netzwerkbeziehungen
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Netzwerkbeziehungen sind nicht statischer Natur, sondern entwickeln sich im Laufe der Zeit. Anknpfend an die konzeptionelle und theoretische Aufarbeitung des Entwicklungsphnomens bei Netzwerkbeziehungen zeigt Tobias Heuler auf, wie diese Entwicklung in Franchise-Netzwerken aussieht. In einer Untersuchung bei mehr als 50 Franchise-Netzwerken identifiziert der Autor typische Entwicklungsverlufe fr die Beziehungskonstellation zwischen Franchisegebern und Franchisenehmern. Die Untersuchungsergebnisse liefern Franchisegebern wertvolle Informationen fr das Partnermanagement. Anhand einer Mehrebenenanalyse werden konkrete Implikationen fr das Netzwerkmanagement abgeleitet.
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