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Commitment in Kundenbeziehungen

Commitment in Kundenbeziehungen

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783834986634
Condition
New
Product Description

Zur langfristigen Bindung wertvoller Kunden ist die genaue Kenntnis der zugrundeliegenden Form des Commitments eine entscheidende Voraussetzung. Melchior David Bryant entwickelt Instrumente zur Messung solcher Commitment-Formen, untersucht anbieter- und wettbewerbsbezogene Einflussfaktoren und deckt deren Wirkungen auf den Beziehungserfolg auf. Darber hinaus formuliert der Autor zielgruppenspezifische Empfehlungen fr das wertorientierte Kundenbeziehungsmanagement.

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