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Kommunikationsmanagement als professionelle Organisationspraxis
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Howard Nothhaft hat Kommunikationsdirektorinnen und -direktoren in deutschen Unternehmen mehrere Wochen lang begleitet. Er untersucht Public Relations und Kommunikationsmanagement und zeichnet ein nuanciertes Bild davon, was Kommunikationsmanagement in Unternehmen bedeutet. Tradierte theoretische Mythen werden mit der Berufsrealitt konfrontiert und Manager erhalten Untersttzung dabei, das eigene Handeln in oft widersprchlichen Organisationszusammenhngen besser zu verstehen.
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