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Die outgesourcte Identitt

Die outgesourcte Identitt

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783834925831
Condition
New
Product Description

In der wirtschaftswissenschaftlichen Theorie werden Verbraucher hufig dadurch modelliert, dass Ihnen eine Nutzenfunktion zugeschrieben wird. Der subjektive erfahrene Nutzen hngt dann von der Hhe des gettigten Konsums ab. Auf der Basis eines sozialphilosophischen Standpunkts untersucht Walter J. Koch den Zusammenhang zwischen dem menschlichen Streben nach Identitt und dem Konsum von Markenartikeln. Durch diese Perspektive ermglicht der Autor ein tiefer gehendes Verstndnis fr Kundenbedrfnisse, das weit ber die Betrachtungen von Marktforschungsinstituten hinausgeht.

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