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Strategisches Innovationsmanagement
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Der Erfolg des Wirtschaftsgefges groer Industrienationen fut auf der Entwicklung und marktnahen Umsetzung von Innovationen. Auf der Basis einer empirischen Analyse betrieblicher Innovationssysteme anhand ausgewhlter Fallbeispiele aus der Spezialchemie in Deutschland untersucht Dominik von Au die geeignete Gestaltung des Innovationsmanagements. Er liefert Handlungsempfehlungen zur Steigerung der Innovationskraft, zur Erhhung der Innovationsfhigkeiten sowie zur Beschleunigung der Innovationsgeschwindigkeit.
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