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Kreativitt im Kontext von Corporate Entrepreneurship
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Die Bedeutung von Kreativitt und Innovationsfhigkeit im unternehmerischen Kontext nimmt stetig zu. Carina Lomberg untersucht die Voraussetzungen fr das Zustandekommen kreativer Ideen als Ausgangspunkt innovativen Handelns von Unternehmen. Dabei wird der Einfluss, den Feedback und durch Feedback ausgelste Emotionen auf die kreative Leistung von Mitarbeitern nehmen, analysiert. Es wird gezeigt, dass individuelle Handlungskontrolle zur Regulierung von Emotionen einen wesentlichen Aspekt innerhalb der Entrepreneurship- und Fhrungsprozesse darstellt.
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