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Stand und Perspektiven der Eventforschung

Stand und Perspektiven der Eventforschung

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783834989222
Condition
New
Product Description

Auf der ersten wissenschaftliche Konferenz zur Eventforschung, die am 30. Oktober 2009 an der TU Chemnitz stattfand, wurden aktuelle Forschungsergebnisse zum Thema Event vorgestellt und zuknftige Entwicklungslinien der Eventforschung im nationalen und internationalen Kontext diskutiert. Aus Sicht des Marketing, der Kommunikationstheorie, der Sport- und Theaterwissenschaften, der Soziologie und der Neuropsychologie beleuchten die Autoren und Autorinnen das Thema Event aus dem Blickwinkel ihrer jeweiligen wissenschaftlichen Disziplinen. Dieser Band beinhaltet die vollstndige Dokumentation aller Beitrge und gibt vielfltige Anregungen fr weitere Forschungsarbeiten und die Umsetzung von wissenschaftlichen Ergebnissen in die Eventpraxis.

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