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Marketing von Solutions
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Heute verlangen Kunden mehr denn je nicht in erster Linie Produkte, sondern Lsungen. Entsprechend versuchen immer mehr Unternehmen, sich als Lsungsanbieter bzw. Solution Seller zu positionieren. Dabei bietet das Solution Selling insbesondere fr mittelstndische Unternehmen die Mglichkeit, mittels individuell zugeschnittener Angebote und einer guten Beratung neue Geschftsfelder zu erschlieen. Solution Selling stellt so ein effektives Instrument dar, um dem in vielen Branchen zu beobachtenden Preiswettbewerb zu entkommen. Anhand von 18 Beitrgen gibt der Herausgeberband einen fundierten Einblick in die Theorie und Praxis des Solution Marketing.
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