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Handbuch Unterhaltungsproduktion
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Dieser Band behandelt in sechs Abschnitten Grundlagen, Probleme, Ursachen und Fol-gen von Markt- und Unternehmensstrukturen in der Unterhaltungsindustrie. Wis-senschaftler und Praktiker aus Grobritannien, Schweden, der Schweiz und Deutsch-land beschftigen sich mit dem Produktionssektor in Grobritannien, mit den Grundlagen der Programmplanung und Produktplatzierung, mit Rezeption und Marketing sowie der Zukunft der Fernsehindustrie. Schwerpunkte des Bandes bilden darber hinaus die Organisation und das Management von Beschaffung, Produktion und Distribution in der Unterhaltungsindustrie. Schlielich werden auch die Fragen von Innovation und Imitation in der Unterhaltungsproduktion thematisiert.
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