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Management geschftsbereichsbergreifender Innovationsvorhaben
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Multidivisionalen Organisationen bietet sich mit der Kombination von Ressourcen verschiedener Geschftsbereiche ein zustzliches Potenzial zur Schaffung neuer Produkte oder Dienstleistungen. Markus Grote untersucht, wie das Top Management multidivisionaler Unternehmen gemeinsame Innovationen systematisch frdern kann und welche Herausforderungen ein bereichsbergreifendes Innovationsmanagement zu bestehen hat. Er zeigt, dass eine systematische Frderung gemeinsamer Vorhaben in den frhen Innovationsphasen ber geeignete Integrationsmechanismen und Anreize von zentraler Bedeutung fr den Erfolgsbeitrag dieser Form von Innovation ist.
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