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Erfolgsfaktor Innovation

Erfolgsfaktor Innovation

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Springer Nature
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GTIN
9783642170331
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Product Description

Unternehmen mssen, wenn sie auf Dauer berleben wollen, innovieren. Was man tun kann, um notwendige Innovationen systematisch und mglichst effizient und effektiv zu generieren, zeigt das Buch. Innovation wird hierbei als hoch komplexer, sozialer, von wirtschaftlichen Interessen geleiteter Prozess betrachtet, den man gezielt beeinflussen kann. Da der Autor einerseits die Rahmenbedingungen der Innovation wie auch die Vorgehensweisen bei deren Generierung fundiert beschreibt, spricht das Buch sowohl Praktiker als auch wissenschaftlich interessierte Leser an.

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